I build content systems that turn attention into growth.
By structuring story, strategy, and next steps into one clear path.
I'm Dennis King, a Content Marketing Manager and Digital Strategist with 7+ years of experience building campaigns, funnels, and digital experiences across nonprofit, B2B, and creative industries.
Featured work
From insight to impact
Most content fails when it doesn’t show people what to do next. Here’s how I move from research and strategy to content that converts—and keep improving what works.
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01
Analysis
Industry, audience, competitors, and where the opportunity lives.
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02
Strategy
Multi-channel plan mapped to funnels and business goals.
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03
Construction
Pillars, cadence, and calendar—intentional and evergreen.
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04
Implementation
Consistent messaging and clear CTAs across channels.
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05
Measurement
KPIs, downloads, engagement—read in context.
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06
Refinement
Double down, cut what fails, keep improving.
Case Studies
Strategic frameworks, campaign execution, and measurable results across content marketing and digital strategy. At Walk Thru the Bible: content ecosystem (framework) → three-month campaign execution (reach, 138+ captures, 11+ bundle sales).
Strategic Audience Building & Crowdfunding
Built 4,000+ supporters from zero and raised $5,000+ through strategic Facebook targeting, M/W/F content calendar, and DM-driven crowdfunding.
$5K+
Raised
4K+
Community
130+
Supporters
Building Repeatable Content Ecosystems
Built the content operating system from scratch after a leadership transition—the strategic foundation behind the three-month campaign arc.
1,875%
Lift
32K+
Interactions
314
Followers
3-Month Campaign Evolution
Three monthly campaigns turned that framework into 471K+ reach, 138+ email captures, and 11+ bundle sales—unprecedented for bundle promotions—from practical tests through paid amplification to segmentation.
471K+
Reach
138+
Email Captures
11+
Bundle Sales
ARC Gaming & Technologies
Research-driven content strategy that repositioned COAMs as revenue systems—structured social cadence, segmented email, and measurable lead generation.
57%+
Peak Open Rate
3
New Leads
M/W/F
Cadence
Work Samples
A selection of social content, strategy documents, lead magnets, and analysis work across campaigns.
What I can do for you
Content & marketing strategy
Evergreen pillar systems, campaign briefs, editorial calendars, and stakeholder-ready strategy decks—nonprofit and B2B.
Comprehensive digital analysis
Jan–Apr readout: reach, engagement, content themes, and recommendations (PDF).
March 2026 Monthly Content Strategy — Shine Your Light
Objectives, audience, cadence, and creative guardrails for the March campaign.
April 2026 Monthly Content Strategy — More Than a Book
Paid + organic integration and messaging arc for the April campaign.
WTB content pillar hub & post archive
A two-year capture of every post type WTB has published—pillars, purpose, live examples, products, services, and free resources in one reference database.
ARC — content marketing strategy
Research-driven positioning, content pillars, and campaign framework for COAM operators.
ARC — 2025 holidays, events & theme map
12-month theme focus plus trade shows, industry events, and holidays so content and campaigns could be planned ahead.
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ARC — comprehensive list of content types
A practical reference list used to expand content variety across the M/W/F system.
Graphical assets
High-quality visuals I create to execute content strategy—carousels, campaign frames, and branded layouts (mostly used on social, not limited to it).
12 Practical Ways to Shine Your Light
Campaign carousel for the Shine Your Light printable—58 captures in March, part of the 138+ lead-magnet total across the campaign arc.
3 Amazing Facts about Light
Swipeable facts series supporting the Shine Your Light campaign.
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More Than a Book — carousel
April campaign carousel built for shares and paid amplification.
ARC — Restaurant carousel
Swipeable messaging built around operator pain points and business value.
2 Timothy 3:16–17 — Scripture post creative
Original WTB social graphic—typography-driven Scripture creative built from scratch for feed engagement.
Campaign Social Graphic: Never
WTB social creative for the More Than a Book course—supplemental campaign graphic built for feed engagement.
Campaign social graphic
Feed-ready creative supporting an active content calendar slot.
ARC — operator pain-point creative
Business-value messaging connecting COAMs to margin pressure and operator challenges.
ARC — Did You Know? graphic
B2B educational creative for restaurant and operator audiences.
Engagement & conversion proof
On-platform evidence that content hooks audiences, drives real engagement, and converts—from viral carousels and feed posts to crowdfunding results.
7 Reasons You Can Trust God’s Word
Educational carousel that pulled strong organic reach—content built to hook curiosity and keep audiences swiping.
Where Did the Bible Come From?
Historical narrative carousel built for shares—swipeable beats that drew consistent feed engagement.
9th Plague post
Multi-image Exodus series that earned 500+ organic reactions—strong proof of narrative hooks in-feed.
The Full Armor of God — engagement post
On-platform performance for Lampstands / Full Armor of God IP—community reactions visible in native context.
Full Armor of God — crowdfunding results
Live Ko-fi proof for Lampstand Studios: 120+ supporters and $5,000+ raised through content and community strategy—not a page I built, but clear conversion at the campaign destination.
More Than a Book — feed creative
Single-image post built for shares during the April campaign push.
Email & nurture campaigns
Nurture and promotional sends—segmented copy, lifecycle messaging, and performance readouts tied to business goals.
Email marketing
Campaign-aligned nurture send for Walk Thru the Bible—copy, layout, and CTA hierarchy built to move readers toward the next step.
Email marketing
Segmented B2B prospect outreach—32–57% open rates across targeted restaurant-owner lists.
Email marketing
Newsletter layout and copy for partner and prospect audiences—consistent brand voice across lifecycle sends.
Lead magnets & conversion assets
Organic lead generation through audience-analysis printables and gated resources—each asset captures an email and routes people to a clear next step. 138+ total captures across the March–May campaign arc.
12 Practical Ways to Shine Your Light
March campaign printable—58 captures, part of the 138+ email total across three campaign lead magnets.
10 Powerful Ways God’s Word Works
39 email captures; tested with a $30 paid boost to learn cost-per-lead on a low-barrier printable tied to the More Than a Book ecosystem.
10 Great Places to Start Reading the Bible with Your Kids
Audience-analysis response for parents—12 email captures on a practical, low-friction printable.
Audience Magnet Blueprint
Personal-project lead magnet outlining how to attract and nurture an audience with structured content pathways.
Blogs (editorial)
Long-form editorial with scannable structure—headings, CTAs, and hierarchy that keep readers moving.
Ministry News & Updates — Q2
I fully customized this layout using HTML and CSS to build functional side widgets that connect back to products and CTAs.
5 Engaging Bible Activities to Help Kids Love God’s Word
Practical, family-focused editorial with scannable structure and clear next steps for parents and ministry leaders.
7 Reasons You Can Trust God’s Word
Trust and Scripture when life feels uncertain.
The Most Common Clichés in JRPGs
Analytics-led SEO article that passed 10,000 views in 30 days—a company milestone. I studied weekly top performers, matched genre patterns, and strategically in-site linked high-traffic articles.
The Legal Implications…
Editorial exploring legal and industry context for gaming audiences—research-led long-form with clear structure and scannable hierarchy.
Web, landing pages & CMS execution
Landing pages, donation flows, and light HTML/CSS where marketing meets WordPress or similar CMS.
2026 Live the Word — registration landing page
Full revamp of Walk Thru the Bible’s biggest donor-event registration page—approved by the graphic designer and VP of Communications.
Biblically Unengaged: Igniting Passion for God’s Story
Built with HTML and CSS using AI per manager request—to bypass WordPress formatting restraints and deliver an effective donor-facing page.
Narrative writing & design
Character voice, story systems, and mechanic-forward design—the narrative layer behind IP, campaigns, and community building.
The Full Armor of God — pitch deck
Stakeholder-ready deck covering world, characters, mechanics, and the audience-building arc behind the IP.
Character Cards
Character profiles for The Full Armor of God—voice, backstory, and role in the story world used across social, landing, and fundraising.
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Breaking Strongholds
Mechanic design for a faith-inspired game system—translating spiritual themes into playable loops, progression, and player-facing narrative beats.
A strategist with a storyteller's mind.
My philosophy starts with audience—from the Latin audire, “to hear.” The people who hear you are your audience, and marketing works when you show them you understand their pain points, goals, and challenges. The purpose of marketing is to bridge that gap: connecting the right audience to the right solution so they can move closer to their goals and past what’s in the way. When you truly understand who you’re speaking to, strategy, content, and conversion all become clearer.
My background sits at the intersection of writing, marketing, creative direction, and systems thinking. I’ve worked across nonprofit, B2B, technical, customer support, and creative environments—building content that doesn’t just sound good, but helps people understand, trust, and act.
- Turns complex ideas into clear messages
- Builds campaign systems and content calendars
- Connects web, social, email, and lead-generation pathways
- Brings creative depth without losing business clarity
Need content that connects strategy, story, and results?
Dennis is open to Content Marketing Manager, Digital Marketing Strategist, and Marketing Communications roles.